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DAGMAR : defining advertising goals for measured advertising results

Dutka, Solomon

DAGMAR : defining advertising goals for measured advertising results by Solomon Dutka - 2nd ed. - Lincolnwood: NTC Business Books 1995 - xii, 129p. 23 cm x 16 cm

ISBN: 0844234222

Subjects--Topical Terms:
advertising
defining advertising goals
evaluation
illustration
measured advertising results
purpose in your business

Dewey Class. No.: 659.11 / DUT

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