Winning direct response advertising: from print through interactive media
Throckmorton, Joan
Winning direct response advertising: from print through interactive media by Joan Throckmorton - 2nd ed. - Illinois: NTC Business Books 1997 - xv, 454p., ind. 29 cm x 22 cm
0844234281
advertising
broadcast and digital interactive media
direct mail package
direct marketing
direct-mail
indispensable tools
nurturing creative concepts
personal qualities
selling proposition
winning print ads
659.133 / THR
Winning direct response advertising: from print through interactive media by Joan Throckmorton - 2nd ed. - Illinois: NTC Business Books 1997 - xv, 454p., ind. 29 cm x 22 cm
0844234281
advertising
broadcast and digital interactive media
direct mail package
direct marketing
direct-mail
indispensable tools
nurturing creative concepts
personal qualities
selling proposition
winning print ads
659.133 / THR