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The marketer's guide to successful package design

Meyers, Herbert M.

The marketer's guide to successful package design by Herbert M. Meyers and Murray J. Lubliner - Illinois: NTC Business Books 1998 - xvii., 281p.;bglos, bib., ind. 26 cm x 18 cm

ISBN: 0844234389

Subjects--Topical Terms:
bumps out
consumer research
creative development
design
law
marketing
packaging design
preparing for race
selecting the designer
special markets
staying on target long term
store brand packaging
strategic role
technology of packaging

Dewey Class. No.: 658.823 / MEY

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