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Strategic marketing for the digital age

Bishop, Bill

Strategic marketing for the digital age by Bill Bishop - Illinois: NTC / Contemporary Publishing Group, Inc. 1998 - xvi, 252p.;bglos 24 cm x 16 cm

ISBN: 0844234419

Subjects--Topical Terms:
customer database
digital command center
digital marketing
digital marketing program
digital marketing strategy
digital technology
digital tools
internet marketing
research

Dewey Class. No.: 658.800285 / BIS

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