Cybermarketing : your interactive marketing consultant
Brandy, Regina
Cybermarketing : your interactive marketing consultant by Regina Brady, Edward Forrest and Richard Mizerski - Lincolnwood: NTC Business Books 1997 - xxiii, 327p., ind. 23 cm x 18 cm
0844234427
advertising
copywriting
creative strategy
customer focus
direct marketeres
disk-based marketing
interactive marketing
Internet marketing
marketing strategies
measurement strategies
media
media tactics
promotion
public relations
research
retail environment
telephone
television
web advertisement
658.8002854678 / BRA
Cybermarketing : your interactive marketing consultant by Regina Brady, Edward Forrest and Richard Mizerski - Lincolnwood: NTC Business Books 1997 - xxiii, 327p., ind. 23 cm x 18 cm
0844234427
advertising
copywriting
creative strategy
customer focus
direct marketeres
disk-based marketing
interactive marketing
Internet marketing
marketing strategies
measurement strategies
media
media tactics
promotion
public relations
research
retail environment
telephone
television
web advertisement
658.8002854678 / BRA