State of the art marketing research
Blankenship, A.B.
State of the art marketing research by A.B. Blankenship, George Edward Breen and Alan Dutka - 2nd ed. - Illinois: NTC Business Books 1998 - x., 454p., app. 24 cm x 19 cm
0844234435
advertising effectiveness
building research study
collecting primary data
data collection
developing questionnaire
focus groups
gathering information
market segmentation
media audience
outside assistance
problems
research application
research plan
research system
sampling methods
summarizing results
658.83 / BLA
State of the art marketing research by A.B. Blankenship, George Edward Breen and Alan Dutka - 2nd ed. - Illinois: NTC Business Books 1998 - x., 454p., app. 24 cm x 19 cm
0844234435
advertising effectiveness
building research study
collecting primary data
data collection
developing questionnaire
focus groups
gathering information
market segmentation
media audience
outside assistance
problems
research application
research plan
research system
sampling methods
summarizing results
658.83 / BLA