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Leveraging the corporate brand

Gregory, James R.

Leveraging the corporate brand by James R. Gregory with Jack G. Wiechmann - Lincolnwood: NTC Business Books 1997 - xiv, 233p., app., ind. 24 cm x 16 cm

ISBN: 0844234443

Subjects--Topical Terms:
bottom level impact
brand name products
corporate branding
corporate branding index
corporte branding and CEO
financial performance
how corporate branding is acheived
implementing corporate branding
marketing management

Dewey Class. No.: 658.827 / GRE

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