The complete guide to infomercial marketing
Hawthrone, Timothy R.
The complete guide to infomercial marketing by Timothy R. Hawthrone - Chicago: NTC Business Books 1997 - xvi, 319p., ind. 24 cm x 19 cm
0844234451
after marketing
buing and analysis
creative components
determining product viability
financial realities
fulfillment and packaging
future of infomercials
history
inbound telemarketing
infomercials strategies
media planning
NIMA international regulatory issues
producing an infomercial
target audience
659.143 / HAW
The complete guide to infomercial marketing by Timothy R. Hawthrone - Chicago: NTC Business Books 1997 - xvi, 319p., ind. 24 cm x 19 cm
0844234451
after marketing
buing and analysis
creative components
determining product viability
financial realities
fulfillment and packaging
future of infomercials
history
inbound telemarketing
infomercials strategies
media planning
NIMA international regulatory issues
producing an infomercial
target audience
659.143 / HAW