Classic failures in product marketing : marketing principles violations and how to avoid them
Hendon, Donald W.
Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon - Lincolnwood: NTC Business Books 1996 - ix, 205p., ind. 23 cm x 15 cm
0844234583
advertising
business failures
channel of distribution
competitiors
customers
disastes and safety
environment of market
launching
marketing
new products
personal selling
pricing
product management
658.8 / HEN
Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon - Lincolnwood: NTC Business Books 1996 - ix, 205p., ind. 23 cm x 15 cm
0844234583
advertising
business failures
channel of distribution
competitiors
customers
disastes and safety
environment of market
launching
marketing
new products
personal selling
pricing
product management
658.8 / HEN