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Choosing and working with your advertising agency

Weilbacher, William M.

Choosing and working with your advertising agency by Willian M. Weilbacher - Lincolnwood: NTC Business Books 1983 - xii, 207p., ind. 23 cm x 16 cm

ISBN: 0844234680

Subjects--Topical Terms:
advertisers agency relationships
agency search
changing ad agency
commissions
compentation
effective advertisers
finding an agency
formal agency presentation
incentive based
labour based fees
listing
methods
need
new agency relationship
perspective advertising
selection
short listing
traditional

Dewey Class. No.: 659.1125 / WEI

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