How to produce creative advertising : proven techniques and computer applications

Keding, Ann

How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins - Illinois: NTC Business Books 1996 - ix, 181p., app., glos., ind. 28 cm x 22 cm

0844234826


advertising
art direction
broadcast advertising
copy
creative process
data processing
idea great
layout
media planning
photography
print ads
printing
sell your ideas
typography
word processing

659.1 / KED
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