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Image marketing : using public perceptions to attain business objectives

Marconi, Joe

Image marketing : using public perceptions to attain business objectives by Joe Marconi - Lincolnwood: NTC Business Books 1997 - xviii, 732p., bib., ind. 23 cm x 15 cm

ISBN: 0844235040

Subjects--Topical Terms:
advocacy advertising
business
corporate image
crash course in image marketing
endorsements
image marketing casebook
market climate
mass media
media and budget
negative option
people think of you
perception v/s reality
product is bigger than a breadbox
public relations
sponsorships

Dewey Class. No.: 659.2 / MAR

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