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Media planning : a practical guide

Surmanek, Jim

Media planning : a practical guide by Jim Surmanek - 3rd ed. - Lincolnwood: NTC Business Books 1996 - xii, 209p., glos., ind. 23 cm x 15 cm

ISBN: 0844235121

Subjects--Topical Terms:
advertising media planning
clustering
cost-per-thousand
cost-per-unit
demography
frequency
frequency distribution
GRPs
how much to spend
HUT
impressions
index
media buying
media forms
media mix
media objectives
present media
psychographics
PUR
PUT
quintile distribution
rating
reach
share
strategies

Dewey Class. No.: 659.111 / SUR

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