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Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more

Eicoff, Al

Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more by Al Eicoff - Lincolnwood: NTC Business Books 1995 - viii, 233p., app., ind. 23 cm x 16 cm

ISBN: 0844235180

Subjects--Topical Terms:
broadcast advertising
cable TV
creating direct-reponse Tv commercials produce sales
direct marketing
dynamic radio advertising
handling customer
interactive technologies
mathematics of broadcast
media buying
media planning
selecting product
service
support advertising
test marketing

Dewey Class. No.: 658.827 / EIC

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