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Advertising media sourcebook

Turk, Peter B.

Advertising media sourcebook by Peter B. Turk, Donald W. Jugenheimer and Arnold M. Barban - 4th ed. - Lincolnwood: NTC Business Books 1997 - vii, 102p., glos., ind. 28 cm x 21 cm

ISBN: 0844235210

Subjects--Topical Terms:
advertising media planning
marketing
media research sources

Dewey Class. No.: 659.13 / TUR

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