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Essentials of advertising strategy

Schultz, Don E.

Essentials of advertising strategy by Don E. Schultz, Stanley I. Tannenbaum and Anne Allison - 3rd ed. - Lincolnwood: NTC Business Books 1996 - ix, 155p., app., ind. 26 cm x 19 cm

ISBN: 0844235245

Subjects--Topical Terms:
advertising strategy
creative strategy
form marketing to promotion planning
how consumers buy
marketing planning
strategy to execution

Dewey Class. No.: 659.111 / SCH

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