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Strategies for implementing integrated marketing communications

Percy, Larry

Strategies for implementing integrated marketing communications by Larry Percy - Illinois: NTC Business Books 1997 - xi, 241p., ind. 23 cm x 16 cm

ISBN: 0844235830

Subjects--Topical Terms:
advertising and promotion
brand awareness
case studies
channel marketing
communication in marketing
consumer promotion techniques
direct marketing
IMC applications
IMC implementation problems
IMC planning tools
integrating media strategy
strategic approach

Dewey Class. No.: 658.84 / PER

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