Marketing encyclopaedia : issues and trends shaping the future
Marketing encyclopaedia : issues and trends shaping the future
editedby Jeffrey Heilrunn
- Lincolnwood: NTC Business Books 1995
- x, 348p., ind. 23 cm x 16 cm
0844235938
analysis
creative communications
customer service strategies
future of marketing
information collection
marketing channels
micro marketing
micro markets
new products
selling systems
services
strategic marketing management
total quality management
658.003 / MAR
0844235938
analysis
creative communications
customer service strategies
future of marketing
information collection
marketing channels
micro marketing
micro markets
new products
selling systems
services
strategic marketing management
total quality management
658.003 / MAR