How to develop successful new products
Patrick, Jerry
How to develop successful new products by Jerry Patrick - Illinois: NTC Business Books 1997 - viii, 214., ref., ind. 24 cm x 16 cm
0844236624
building value
case study
clutter
corporate culture
debunking reality
ideation
marketing
new products
perception expansion theory
product management
products fail
qualitative research
segmentation
successful products
658.575 / PAT
How to develop successful new products by Jerry Patrick - Illinois: NTC Business Books 1997 - viii, 214., ref., ind. 24 cm x 16 cm
0844236624
building value
case study
clutter
corporate culture
debunking reality
ideation
marketing
new products
perception expansion theory
product management
products fail
qualitative research
segmentation
successful products
658.575 / PAT