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Consumer behavior

Berkman, Harold W.

Consumer behavior by Harold W. Berkman, Jay D. Linquist and M. Joseph Sirgy - Illinois: NTC Business Books 1997 - xxv, 626p., ind. 24 cm x 19 cm

ISBN: 0844236748

Subjects--Topical Terms:
consumer advocacy
consumer behavior
consumer decision making
customer satisfaction
evaluative criteria
influences
information search
innovation diffusion
marketing management
motivation
perception
persuasion
problem recognition
psychological influence
purchasing behavior
search strategy

Dewey Class. No.: 658.8342 / BER

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