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The AMA handbook for managing business to business marketing communications

De Bonis, J. Nicholas

The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson - Illinois: NTC Business Books 1997 - xxiii, 372p., app., ind. 24 cm x 16 cm

ISBN: 08442535954

Subjects--Topical Terms:
communications audit
contingencies
database marketing
direct response marketing
employee relations
financial relations
industrial marketing
management
marcom
marcom summit
micro tools
perceptions
relationship marketing
seminar marketing
telemarketing
tommorow's agenda

Dewey Class. No.: 658.8 / DEB

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