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The relationship-based enterprise : powering business success through customer relationship management

McKenzie, Ray

The relationship-based enterprise : powering business success through customer relationship management by Ray McKenzie - Toronto: McGraw-Hill Ryerson 2000 - xiv, 368p., bib., ind. 24 cm x 16 cm

ISBN: 0070860815

Subjects--Topical Terms:
customer relations
engaging conversation
learning process
potential customer
relationship management
share control

Dewey Class. No.: 658.812 / MCK

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