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The Dartnell marketing manager's handbook

Levy, Sidney J.

The Dartnell marketing manager's handbook by Sidney J Levy and George R Frerichs; Howard L Gordon, editors - 3rd ed. - Chicago: Dartnell Corporation 1994 - xxii, 1432p, ind. 22 cm x 14 cm

ISBN: 0850132037

Subjects--Topical Terms:
business
consumer products
establishing
global
handbooks, manuals, etc
management
marketing
organizing and staffing
plan
promoting
research
scope

Dewey Class. No.: 658.8 / LEV

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