Retailing
Mason, J. Mason
Retailing by Barry J. Mason, David J. Burns - 6th ed. - Houston: Dame Publications 1998 - xxi, 697p., ind. 29 cm x 22 cm
0873935357
buying and inventory management
customer services
decision support systems
demographic, social, competitive and technological
franchising
human resources plan
lifestyle merchandising
merchandise planning and control
organising and financing the retail enterprise
performance evaluation
promotion
retailing
selling
strategic retail management
understanding the consumer
658.87 / MAS
Retailing by Barry J. Mason, David J. Burns - 6th ed. - Houston: Dame Publications 1998 - xxi, 697p., ind. 29 cm x 22 cm
0873935357
buying and inventory management
customer services
decision support systems
demographic, social, competitive and technological
franchising
human resources plan
lifestyle merchandising
merchandise planning and control
organising and financing the retail enterprise
performance evaluation
promotion
retailing
selling
strategic retail management
understanding the consumer
658.87 / MAS