Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan - Boston: Harvard Business School Publishing 2004 - xiv, 216p., notes., ind. 24 cm x 16 cm
0875843980
customer focused mind set
customer satisfaction
drive the market
marketing
658.812 / BAR
Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan - Boston: Harvard Business School Publishing 2004 - xiv, 216p., notes., ind. 24 cm x 16 cm
0875843980
customer focused mind set
customer satisfaction
drive the market
marketing
658.812 / BAR