Reputation : realizing value from the corporate image

Fombrun, Charles J.

Reputation : realizing value from the corporate image by Charles J. Fombrun - Boston: Harvard Business School Press 1996 - x, 441p., note, ind. 24 cm x 16 cm

0875846335


case studies
corporate image
corporate image
enlightened self interest
identity traits
reputational audit

659.2 / FOM
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