Reputation : realizing value from the corporate image
Fombrun, Charles J.
Reputation : realizing value from the corporate image by Charles J. Fombrun - Boston: Harvard Business School Press 1996 - x, 441p., note, ind. 24 cm x 16 cm
0875846335
case studies
corporate image
corporate image
enlightened self interest
identity traits
reputational audit
659.2 / FOM
Reputation : realizing value from the corporate image by Charles J. Fombrun - Boston: Harvard Business School Press 1996 - x, 441p., note, ind. 24 cm x 16 cm
0875846335
case studies
corporate image
corporate image
enlightened self interest
identity traits
reputational audit
659.2 / FOM