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Unleashing the killer app : digital strategies for market dominance

Downes, Larry

Unleashing the killer app : digital strategies for market dominance by Larry Downes and Chunka Mui - Boston: Harvard Business School Press 1998 - xix, 244p., app., bib., ind. 24 cm x 16 cm

ISBN: 087584801X

Subjects--Topical Terms:
designing the killer
digital communications
digital strategy
information technology
organisational change
United State
unleashing the killer

Dewey Class. No.: 658.4038 / DOW

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