The experience economy : work is theatre and every business a stage
Pine II, B Joseph
The experience economy : work is theatre and every business a stage by B Joseph Pine II and James H Gilmore - Boston: Harvard Business School Press 1999 - xi, 254p, ind. 24 cm x 16 cm
0875848192
act your part
customer is product
customer services
diversification in industry
experience economy
performing to form
product management
role
stage
work is theatre
658.56 / PIN
The experience economy : work is theatre and every business a stage by B Joseph Pine II and James H Gilmore - Boston: Harvard Business School Press 1999 - xi, 254p, ind. 24 cm x 16 cm
0875848192
act your part
customer is product
customer services
diversification in industry
experience economy
performing to form
product management
role
stage
work is theatre
658.56 / PIN