Classics in marketing
Walters, C. Glenn (ed.)
Classics in marketing - California: Goodyear publishing company, Inc. 1978 - xv, 510p. 23 cm x 15 cm
0876201915
contributions commodity approach
defining makrketign functions
development
flow concepts
institutional relationships
marketing
marketing management concepts
marketing system
markets and segmentation
product development
reponsibility of marketing
scope
658.8 / CLA
Classics in marketing - California: Goodyear publishing company, Inc. 1978 - xv, 510p. 23 cm x 15 cm
0876201915
contributions commodity approach
defining makrketign functions
development
flow concepts
institutional relationships
marketing
marketing management concepts
marketing system
markets and segmentation
product development
reponsibility of marketing
scope
658.8 / CLA