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Marketing management analysis, planning, implementation and control

Kotler, Philip

Marketing management analysis, planning, implementation and control - 6th ed. - New Delhi: Prentice-Hall of India Private Limited, 1990 - xvii,767p., indices 23 cm x 18 cm

ISBN: 0876925131

Subjects--Topical Terms:
marketing
marketing opportunities
marketing programs
marketing strategies
organisation and controlling marketing efforts
strategic planning
target markets

Dewey Class. No.: 658.802 / KOT

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