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Marketing : additional dimensions

Taylor, Jack L. (ed.)

Marketing : additional dimensions - 2nd ed. - New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1978 - xvii, 485p. 24 cm x 16 cm

ISBN: 0070996040

Subjects--Topical Terms:
distribution system
evaluating the marketing effort
market
modern marketing
planning
price system
product
promotional activities
special fields

Dewey Class. No.: 658.802 / TAY

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