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Marketing 2000 and beyond

Lazer, William

Marketing 2000 and beyond by William Lazer, Priscilla Labarbera, James M. MacLachlan and Allen E. Smith - Chicago: American Marketing Association 1990 - xi, 246p., app., ind. 23 cm x 16 cm

ISBN: 0877572046

Subjects--Topical Terms:
consumer
demographic vision
marketing management forecasting
technological change

Dewey Class. No.: 658.8 / LAZ

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