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Advertising research : the Internet, consumer behavior, and strategy

Zinkhan, George (ed.)

Advertising research : the Internet, consumer behavior, and strategy - Chicago: American Marketing Association, 2000. - vii, 281p., ref. 28 cm x 21 cm

ISBN: 0877572887

Subjects--Topical Terms:
advertising
advertising ethics
advertising modification strategies
consumer behavior
green advertising
internet marketing
marketing research
promoting and selling

Dewey Class. No.: 659.1072 / ADV

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