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Managerial applications of multivariate analysis in marketing

Myers, James H.

Managerial applications of multivariate analysis in marketing by James H. Myers and Gary M. Mullet - Chicago: American Marketing Association 2003 - xix, 395p., ind. 24 cm x 16 cm

ISBN: 0877573018

Subjects--Topical Terms:
data processing
interdependence methods
linear
logistic regression
marketing
multiple regression analysis
multivariate analysis
nonlinear
statistical methods

Dewey Class. No.: 658.800519535 / MYE

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