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Advertising and promotion management

Rossiter, John R.

Advertising and promotion management by John R. Rossiter and Larry Percy - Singapore: McGraw Hill Inc. 1988 - xix, 649p., ind. 22 cm x 15 cm

ISBN: 0071002782

Subjects--Topical Terms:
advertising
brand awareness
budget
communication
evaluation
marketing
media
objectives
promotion
research
strategy
target

Dewey Class. No.: 659.1 / ROS

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