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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Moore, Geoffrey A

Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A. Moore ; with a foreword by Regis McKenna - New York: Harper Business 1991 - xv, 223p., ind. 20 cm x 13 cm

ISBN: 0887305199

Subjects--Topical Terms:
high technology industries
marketing
selling technology

Dewey Class. No.: 658.8 / MOO

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