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Up the loyalty ladder : turning sometime customers into full time advocates of your business

Raphel, Murray

Up the loyalty ladder : turning sometime customers into full time advocates of your business by Murray Raphel and Neil Raphel - New York: HarperCollins Publishers 1995 - xiv, 289p., ind. 20 cm x 13 cm

ISBN: 0887307868

Subjects--Topical Terms:
advertising
advocate
businessman
client
consumer satisfaction
customers relations
prospect
shopper
success in business
USA
word of mouth advertising

Dewey Class. No.: 658.812 / RAP

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