The creative priority : driving innovative business in the real world

Hirshberg, Jerry

The creative priority : driving innovative business in the real world by Jerry Hirshberg - 1st ed. - New York: HarperCollins Publishers, Inc. 1998 - x, 262p., note, bib., ind. 24 cm x 16 cm

0887308309


automobile industry and trade
beyond edges
creative ability in business
creative abrasion
drinking from diverse wells
embracing the dragon
failure
informed intuition
marketing
polarity
porous planning
product management
synthesis

658.5 / HIR
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