Marketing research: an applied approach
Kinnear, Thomas C.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor - 3rd ed. - New York: McGraw-Hill Book Company 1987 - xv, 718p., glos., app., ind. 21 cm x 15 cm
0071005323
advertising research
data collection
data processing
forecasting
marketing research
measurement and causality
product research
research process
sampling
test marketing
various analysis
658.83 / KIN
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor - 3rd ed. - New York: McGraw-Hill Book Company 1987 - xv, 718p., glos., app., ind. 21 cm x 15 cm
0071005323
advertising research
data collection
data processing
forecasting
marketing research
measurement and causality
product research
research process
sampling
test marketing
various analysis
658.83 / KIN