Instructor's manual markstart 2 : a marketing strategy simulation
Larrenche, Jean-Claude
Instructor's manual markstart 2 : a marketing strategy simulation by Jean Claude Larreche and Hubert Gatignon - Redwood City: The Scientific Press 1990 - vii, 86p., app. 28 cm x 21 cm
0894261258
application
basic AO scenario
instructor's software
markstart
pedagogical process
simulation model
658.802 / LAR
Instructor's manual markstart 2 : a marketing strategy simulation by Jean Claude Larreche and Hubert Gatignon - Redwood City: The Scientific Press 1990 - vii, 86p., app. 28 cm x 21 cm
0894261258
application
basic AO scenario
instructor's software
markstart
pedagogical process
simulation model
658.802 / LAR