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Marketing in a competitive economy

Rodger, Leslie W.

Marketing in a competitive economy by Leslie W. Rodger - 2nd ed. - London: Hutchinson 1969 - 253p. 23 cm x 14 cm

ISBN: 090756118

Subjects--Topical Terms:
advertisig and promotion
information and research function
marketing theory
perspective
product planning

Dewey Class. No.: 658.802 / ROD

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