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Advertising resource handbook

Adler, Keith

Advertising resource handbook by Keith Adler - Michigan: Advertising Resources Inc. 1989 - xiv, 231p., ind. 23 cm x 16 cm

ISBN: 0923044019

Subjects--Topical Terms:
advertising
advertising environment
advertising research
analysis
concepts
copywriting
creative strategy
direct mail
economic system
handbook
manual
marketing
media strategies
objectives
production
promotional strategy
public relations
regulations
social conflicts
techniques
understanding consumers

Dewey Class. No.: 659.1 / KEI

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