Proceedings of the 1979 conference of the American Academy of Advertising
Permut, Steven E. (ed.)
Proceedings of the 1979 conference of the American Academy of Advertising - New Haven: American Academy of Advertising, 1979. - viii, 187p., ind. 28 cm x 21 cm
0931030021
advertising
advertising education
advertising management
children
consumer perception advertising
consumer research
international environment
newspaper advertising
non-business sectors
public relations
regulation public policy
659.1072 / PRO
Proceedings of the 1979 conference of the American Academy of Advertising - New Haven: American Academy of Advertising, 1979. - viii, 187p., ind. 28 cm x 21 cm
0931030021
advertising
advertising education
advertising management
children
consumer perception advertising
consumer research
international environment
newspaper advertising
non-business sectors
public relations
regulation public policy
659.1072 / PRO