Proceedings of the annual conference of the American Academy of Advertising 1981
Hunt, H. Keith (ed.)
Proceedings of the annual conference of the American Academy of Advertising 1981 - Provo: American Academy of Advertising, 1980. - x, 147p. 28 cm x 21 cm
0931030048
accreditation
attitude readership behaviour
billing accounting practices
brand advertising
circulation
consumer advertising
consumer behaviour
consumers response
intention model
monopolist to competitionrs
strategy
television advertising course
voice analysis
659.1072 / PRO
Proceedings of the annual conference of the American Academy of Advertising 1981 - Provo: American Academy of Advertising, 1980. - x, 147p. 28 cm x 21 cm
0931030048
accreditation
attitude readership behaviour
billing accounting practices
brand advertising
circulation
consumer advertising
consumer behaviour
consumers response
intention model
monopolist to competitionrs
strategy
television advertising course
voice analysis
659.1072 / PRO