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Proceedings of the 1982 conference of the American Academy of Advertising

Fletcher, Alan D. (ed.)

Proceedings of the 1982 conference of the American Academy of Advertising - Knoxville: American Academy of Advertising, 1982. - ix, 116p. 28 cm x 21 cm

ISBN: 0931030056

Subjects--Topical Terms:
audience delivery
consumer magazine advertising
distribution models
lose accounts
manpower forecasting
market concentration
marketing planning
print advertisement
religious advertising
retailing advertising
strategy

Dewey Class. No.: 659.1072 / PRO

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