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Proceedings of the 1983 convention of the American Academy of Advertising

Jugenheimer, Donald W. (ed.)

Proceedings of the 1983 convention of the American Academy of Advertising - Lawrence: American Academy of Advertising, 1983. - vii, 169p. 28 cm x 21 cm

ISBN: 0931030064

Subjects--Topical Terms:
advertisement content creativity
advertising and the public
advertising audience effects
AEJMC qualitative research
behavioural implications of advertising
media research
theoretical educational research

Dewey Class. No.: 659.1072 / PRO

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