Proceedings of the 1986 conference of the American Academy of Advertising
Larkin, Ernest F. (ed.)
Proceedings of the 1986 conference of the American Academy of Advertising - Norman: American Academy of Advertising, 1986. - ix, 184p., ind. 28 cm x 21 cm
0931030099
advertising and promotion
advertising effects
alcoholic beverage advertising
broadcast advertising
copy research
defining advertising research
international advertising
media audience
micro computer in advertising research
professional advertising
sex in advertising
teaching techniques
659.1072 / PRO
Proceedings of the 1986 conference of the American Academy of Advertising - Norman: American Academy of Advertising, 1986. - ix, 184p., ind. 28 cm x 21 cm
0931030099
advertising and promotion
advertising effects
alcoholic beverage advertising
broadcast advertising
copy research
defining advertising research
international advertising
media audience
micro computer in advertising research
professional advertising
sex in advertising
teaching techniques
659.1072 / PRO