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Proceedings of the 1989 conference of the American Academy of Advertising

Rotzoll, Kim B. (ed.)

Proceedings of the 1989 conference of the American Academy of Advertising - Urbana: American Academy of Advertising, 1989. - x, 132p., ind. 28 cm x 21 cm

ISBN: 0931030129

Subjects--Topical Terms:
academic agency research
advertising business
advertising management
advertising media studies
advertising message
advertising research
applied advertising research
area of advertising controversy
audience studies
media planning
message effects studies
teaching advertising
teaching in society course

Dewey Class. No.: 659.1072 / PRO

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