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Proceedings of the 1991 conference of the American Academy of Advertising

Holman, Rebecca (ed.)

Proceedings of the 1991 conference of the American Academy of Advertising - New York: American Academy of Advertising, 1991. - v, 231p. 28 cm x 21 cm

ISBN: 0931030145

Subjects--Topical Terms:
advertising
advertising creation
advertising development
applied research
cognitive affective response
controversial issues
copywriting
culture
ethical ecological
hispanics research
international advertising
minority research
political issues
television

Dewey Class. No.: 659.1072 / PRO

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