Proceedings of the 1994 conference of the american academy of advertising
King, Karen Whitehill (ed.)
Proceedings of the 1994 conference of the american academy of advertising - New York: American Academy of Advertising 1994 - xx, 258p., ind. 27 cm x 21 cm
093103017X
advertising
advertising education
agency
applied research
children advertising
claims
cognitive
counterclaims
emotional responses
integrated marketing communication
media evaluation
media models
political
product placement in film
public service campaings
qualitative research
sports marketing
659.1072 / PRO
Proceedings of the 1994 conference of the american academy of advertising - New York: American Academy of Advertising 1994 - xx, 258p., ind. 27 cm x 21 cm
093103017X
advertising
advertising education
agency
applied research
children advertising
claims
cognitive
counterclaims
emotional responses
integrated marketing communication
media evaluation
media models
political
product placement in film
public service campaings
qualitative research
sports marketing
659.1072 / PRO